Over recent months, the Flight Centre brand and stores have been tweaked, and in some instances overhauled, to bring them in-line with our customer expectations and to ensure we’re talking to our market.
We’re currently re-designing our look and feel of the Flight Centre Airfare Expert stores in Australia to make them more modern, welcoming and visually appealing. We’ve also opened two Hyperstores in Australia in Perth and Queen St Mall in Brisbane. These stores house all the Flight Centre brands including Round the World Experts, Business Travel, Groups Travel, Airfare Experts and more, so our customers can come in-store and get the best possible service and value for all their travel needs.
We’ve also recently made some tweaks to the brand, including bringing on board a new Captain. We’ve had some varied feedback about the Captain so far… An example of our new Captain is below and I welcome feedback.